iDecide2B
iDecide2B Campaign
The iDecide2B Campaign is a multi-media initiative for pregnant and parenting teens in Washington, DC. Promoting the messages to the target audience to finish high school and continue their education, the campaign is grounded in a theme of self empowerment and responsibility while encouraging pregnant and parenting teens to decide to be Safe, Smart, Educated and Protected.
The campaign components include: radio public service announcements; an English and Spanish poster, postcard and brochure; social media outreach on Facebook and Twitter; podcasts; an Evernote Shared Notebook, and promotional items.
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